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Are you passionate about social media and want to turn your passion into a career? If so, you should learn how to become a social media manager! 

Becoming a social media manager is a great way to use your skills to help businesses connect with their customers and grow their online social media presence- plus you can get paid well for your skills.

This blog post will give you five steps to help set you on the path to success in this online job. Follow these steps, and you’ll be well on your way to an exciting new career as a social media manager!

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What Are Social Media Managers?

The social media manager role is an important one- they are the voice of the company online, the brand voice, and play a crucial role in building relationships with customers and growing the brand with their social media skills.

They are responsible for the social media marketing strategy by providing an official online presence to clients

Managers maintain social media channels and related websites, provide digital marketing, generate content, including Facebook posts, and manage customer inquiries through these platforms.

Social media managers often work alone at home or as part of a larger team, reporting to the head of marketing or another senior executive.

It is a great way to use your social media skills to help businesses connect with their customers and grow their social media channels.

Typical Job Titles

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Many titles may know an aspiring social media manager. Some of the most common titles for this side hustle include:

Marketing assistant
Content producer
Social media coordinator
Social media specialist
Social media marketer
Digital marketing consultant

Skills For A Social Media Manager

A social media manager needs to have various important skills to be successful, including:

Knowledge of Social Media Platforms

To become a social media manager, you must understand the various social media platforms you’re working with.

Each platform has its own quirks and features, and social media managers need to be familiar with them to create successful campaigns. That knowledge makes your responsibilities go faster too!

In addition, these platforms are constantly evolving, so it’s essential to stay on top of the latest changes to ensure your campaigns are effective.


A social media manager needs to understand the basics of marketing, such as the different types of marketing strategies, how to target an audience, and how to run successful campaigns for their clients.

Making a good marketing campaign is essentially the goal of most managers with all they do- otherwise, people aren’t being reached by you!

In addition, a social media manager should be up-to-date on the latest trends in marketing. The marketing landscape is constantly changing, so a social media manager needs to keep up with the latest changes to stay ahead of the competition.


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Social media managers require essential good communication skills. They need to effectively communicate their ideas and strategies to those who hire them to manage their social platforms, campaigns, etc.

In addition, good communication skills allow a social media manager to handle customer inquiries effectively. When customers reach out to a social media manager through a social media platform, the social media manager needs to be able to communicate with them in a way that resolves their issues.


A social media manager needs to have strong writing skills with grammar and punctuation to create engaging content creation for their clients.

They also need to have a good understanding of grammar and punctuation and the ability to write catchy headlines to write compelling posts for social media users.

In addition, they should be able to write in various styles, depending on the platform they’re writing for.

For example, a social media manager writing for Twitter will need to write concisely. In contrast, a social media manager who is writing for Facebook will need to be able to write more long-form posts.

Many social media managers use a tool like Jasper to help them craft catchy headlines for their Facebook ads, Google ads, and video descriptions.

Search Engine Optimization (SEO)

A social media manager should know how to optimize your content for search engines.

You can improve your posts’ chances of appearing on search engine results pages (SERPs) by optimizing your content. Some social media managers may use a tool like SurferSEO to help their SEO efforts.

To optimize your content, you need to understand how search engines work. You also need to know the right keywords to target and how to use them in your content.

If you want to learn more about search engine optimization, check out Stupid Simple SEO. The course has lots of information, and it will help you succeed in learning SEO.

Also, it would help if you stayed on top of the newest SEO trends. A social media manager needs to keep up with the latest changes and updates to enhance their chances of ranking highly in SERPs.

Top Pick

Surfer SEO


graphic design

Social media managers need to be creative. They need to develop ideas that will capture their audience’s attention and promote their brand.

The best social media managers always think of new and innovative ways to get their message across several social media platforms. They are constantly experimenting with different forms of content and strategies to see what works best.

They are also quick to stay up to date with changes in the market and the latest trends. Social media managers need to be creative and always ahead of the curve to be successful.

Organization & Efficiency

Social media managers are the people behind the scenes who ensure that everything runs smoothly on clients’ social media.

An effective social media manager is organized and efficient. They plan and know that consistency is key, then schedule posts to be published regularly in advance.

They also know how to use tools like Hootsuite and Buffer to help them manage multiple clients’ accounts at once.

In addition, they make sure to respond to comments and questions promptly. They also know when to step away from the computer and take a break.

By being organized and efficient, social media managers can help to keep their audience engaged and informed.

Data Analysis

Analytical skills and interpreting data are among the most significant responsibilities you will have. This data can come from various sources, including web analytics tools, surveys, and focus groups.

By understanding what this data means, you can make informed decisions about improving your social media strategy and better engaging your client’s audience.

While some people may find data analysis dry and tedious, it can actually be quite exciting and even fun!

When you start to see patterns emerge from the data for a social media channel, it can be exciting to figure out why those patterns exist and what they mean for your client’s business.

Social Media Manager: Money & Job Outlook

social media manager salary

Overall, the job outlook for social media managers is excellent.

As social media becomes more and more critical for businesses, the demand for social media managers will continue to increase. This means that social media managers can expect good job growth in the coming years.

The average salary is currently $49,000 per, and this number is expected to grow in the next decade. With the right skills and experience, social media managers can expect to earn even more.

5 Steps For How To Become a Social Media Manager

Becoming a social media manager is a great career choice for those who want to work from home! With so many businesses needing help with their social media management, there’s never been a better time to get into the industry. 

These five steps will help make your journey a little bit easier. We’ve got you covered, from learning the basics to creating a social media management strategy! Keep reading for all the information you need to succeed.

1. Learn About Social Media Marketing

It’s essential to learn the basics when starting in social media management. You don’t need to be an expert at using every platform out there, but it’s helpful to understand the basics of each one.

This starts with understanding the different social media platforms and their use. For example, LinkedIn is a professional networking site, while Facebook is more commonly used for personal connections.

Instagram and Snapchat are primarily used for sharing photos and videos, while Twitter is an excellent platform for sharing short snippets of information.

Once you understand the different types of social media, learn how to use each platform for marketing purposes. This includes understanding the features of each platform and how to create compelling content.

It’s also important to keep in mind that social media is constantly evolving. Platforms are changing their algorithms, adding new features, and retiring old ones.

2. Learn About Analytics

traffic analytics

Social media managers need to understand reviewing analytics. This includes understanding how to track and measure the performance of your social media marketing campaigns.

There are several different social analytics tools available, and each one offers different insights into how your digital marketing campaigns are performing.

Some of the most popular analytics tools include Hootsuite, Google Analytics, and Buffer.

Each platform also has its own built-in analytics tool to give insights into your audience, reach, and engagement. Be sure to familiarize yourself with these tools so you can track the performance of your social media marketing campaign.

3. Grow Your Social Media Accounts

One of the most critical aspects is growing your social media accounts, including building a following and increasing engagement.

You can reach more people with your messages and content strategy when you have a larger audience. And when you have high engagement, you’re more likely to reach your target audience.

There are several ways to grow your social media: creating great content, using hashtags, lead generation, and running ads.

Make sure you’re constantly working on growing your social media so you can reach more people with your marketing campaign.

4. Look For Clients Or Internships

When looking for clients or internships, it’s essential to be proactive and look for social media manager positions. There are a few great ways to find opportunities:

Look on job boards like Indeed or FlexJobs
Check out freelancing websites like Fiverr or Upwork
Contact companies directly to inquire about internships or freelance opportunities

Make sure you’re always looking for ways to gain experience and grow your skills to stand out from the competition and land the best jobs.

5. Build Your Online Portfolio

One of the best ways to show off your skills in this side hustle is to build an online portfolio with different content, such as images, videos, case studies, and testimonials.

An online portfolio can easily be shared with potential clients or employers, and it helps you stand out from the competition. Make sure your portfolio is up-to-date and includes your best work.

Start your website or blog to showcase your work to prospective clients, and be sure to include social network links so potential clients or employers can easily find you.

Social Media Platforms

social media platforms

A successful social media manager must be familiar with multiple platforms. The most popular social media platforms are Facebook, Tiktok, Instagram, and LinkedIn.

However, there are other platforms they should be familiar with, including Twitter, Pinterest, Google+, and YouTube. What works on one platform might not work on another platform.

Social Media Management Tools

There are a variety of different social media listening tools that can help manage content and profiles:

Jasper– Jasper is an AI writing tool with templates that can write social media posts and Facebook ads. Learn more about this AI tool in our Jasper review.
Canva– Canva is an excellent tool for graphic design and creating visuals and editing videos, perfect for creating social media posts or blog images.
Hootsuite– Hootsuite is one of the social media tools that allow you to manage multiple social media accounts in one place. It also helps with cross-posting to multiple platforms, which saves you time.
Google Analytics– Google Analytics is a tool that allows you to track your website traffic, which tells you where your audience is coming from and what type of content they are engaging with.
Buffer– Buffer is a tool that allows you to schedule your posts to go out at the best times and ensure that you are consistently posting new content.

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Frequently Asked Questions

Do I need a degree to be a good social media manager?

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You don’t need a college degree to get into social media marketing, but it never hurts to be educated by other means.

Many hiring managers make it clear to specify the skills needed for their particular position over any formal education or work experience requirements.

There are many ways you can build skills up and become qualified for the position they offer, the most common options being online courses, YouTube videos, and general research.

Are there online courses I could take to learn more about social media marketing?

There are several different online courses that you can take to learn more about social media marketing and making money online:

Mastering YouTube is a course that covers how to grow your YouTube channel and create engaging videos.
Facebook Side Hustle is a course that covers managing Facebook Ads for clients and building your online business.
Earn More Writing is an excellent course that can help you improve your writing skills and learn about copywriting.
Pinterest VA is a course that covers how to start a Pinterest Virtual Assistant business.

Should I start a blog to learn about social media and grow my following?

Blogging can be a great way to learn more about social media and grow your following. When you blog, you provide content for your audience that they can then share with their followers.

It helps to introduce them to your brand and also helps to build trust. Additionally, blogging can help you better understand your audience and what type of content they are interested in.

Blogging also helps you understand about making money with affiliates. You can use your blog to promote affiliate products and services, which can help you make money from your blog.

Courses like Making Sense of Affiliate Marketing can help you learn more about this process.

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Making Sense of Affiliate Marketing

Our Thoughts

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So there you have it, five simple steps for how to become a social media manager! It truly is one of the best work-from-home jobs!

These tips give you a starting point for creating your social media management business. You want your own strong social media presence, a confident background in using multiple platforms, and create a good portfolio and resume to interest clients.

Are you excited to get started? We hope so! The social media industry is constantly evolving, so staying ahead of the curve is key to success.

Start honing your skills today, and you’ll become a social media manager and start managing successful social media campaigns in no time.

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